Advocacy

Our Mission

At Breastfeeding Better, our mission is to empower families to reach their unique feeding goals through evidence-based health information, expert clinical consultation, and a supportive community. We are dedicated to promoting the lifelong benefits of breastfeeding—with a specialized focus on supporting extended breastfeeding journeys. By working to dismantle social barriers and providing tangible rewards for milestones reached, we ensure that every parent has the resources and the confidence to breastfeed for as long as they choose.

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A black and white image of an infant breastfeeding. The baby is wearing a delicate headband and is held gently. The adult's arm is visible, cradling the child in a nurturing manner.
A close-up of a baby breastfeeding, with the child looking intently to the side. The baby has bright blue eyes and soft, light brown hair. The mother is wearing a striped garment with a small heart and the word 'cool'.

The Vision

We believe that every parent deserves the chance to meet their breastfeeding goals without apology, without shame, and without unnecessary obstacles. Advocacy is at the heart of Breastfeeding Better. We don’t just help you with a latch; we fight for a world that makes room for you and your baby.

Breaking the Barriers

The biggest obstacles to breastfeeding often aren’t physical—they’re social. We are committed to dismantling the barriers that keep parents from reaching their goals:

  • Public Nursing Rights: No parent should ever feel pressured to hide in a bathroom or “cover up” to feed their child. We advocate for the normalization of nursing in all public spaces.

  • Workplace Support: Returning to work shouldn’t mean the end of your breastfeeding journey. We provide resources to help you navigate pumping rights and advocate for better lactation spaces in the workplace.

  • Healthcare Equity: We work to ensure that high-quality lactation health information is accessible to everyone, regardless of their background or zip code.

The Case for Extended Breastfeeding

While society often cheers for the first few weeks, support frequently fades as the months go by. At Breastfeeding Better, we proudly promote extended breastfeeding.

We stand with the families who choose to nurse into toddlerhood and beyond. The nutritional, immunological, and emotional benefits of breastfeeding do not have an expiration date. We provide the clinical support and the social “shield” you need to continue your journey for as long as it feels right for you and your child.

Rewarding the Journey

Breastfeeding is hard work—often the equivalent of a full-time job. We believe that dedication deserves more than just a “good job.” Our unique Milestone Rewards Program is designed to celebrate your persistence. From your first successful latch to your one-year “boogiversary” and beyond, we offer incentives and rewards to honor the physical and emotional labor of nourishing your child.

“We aren’t just changing how babies eat; we’re changing how the world supports the people feeding them.”

Gallery

Real moments of extended and community breastfeeding support, nurturing connection.

A woman seated on a green bench is breastfeeding a baby. She is wearing a pink jacket with black polka dots and jeans with a tear at the knee. The baby is dressed in a white shirt and beige pants, with one shoe visible. The background includes greenery and blurred natural elements, suggesting an outdoor setting.
A close-up scene of a breastfeeding moment where a child, wearing a colorful striped shirt, is nursing. The child has a small bow in their hair, and the focus is on the bond between the child and the caregiver. They are outdoors, as indicated by the grass and scattered pink petals on the ground.
A baby is breastfeeding, held in an adult's arms. The adult is wearing protective gloves, indicating hygiene or medical care. The baby is dressed in floral-patterned clothing.
A woman is nursing a baby. The woman's long brown hair partially covers her face as she gazes down at the baby. The baby is close to her chest, wearing a white outfit, and is feeding. The woman's hand gently holds the baby's tiny hand.